It can be argued that there are no good or bad games; there are only games which some people like and some people don’t however few players actually stop to think why they liked something.
Lots of fast moving action.
Contains stunning movie scene(s).
None of the above makes a good game on their own and any game which relies on any or all of these to make it “good” is doomed to fail. These elements are enhancers to the game to help the player feel affinity with what they are experiencing but are second place to the interaction.
At the heart of all games is how the player controls things. Often you need the player to control several things however games which have 10 or more different controls are at a disadvantage. They rely upon the player “memorizing” all these controls before they can get play for real.
All PC’s have a keyboard and as tempting as it may be to use this as the main interaction method, it is the least favored method amongst players. Game controllers place the important controls into the player’s hands, giving them a huge advantage over a player using the PC keyboard.
By far the most popular method of control for a PC game is the computer mouse. Mouse control is however one of the most difficult to design a game for. It is limited to just 2 standard buttons, uses the screen co-ordinates (which may differ on different resolutions) and requires careful game design.
Most (if not all) game distributors require mouse control as standard and other controllers as optional extras and since the player control aspect is the engine behind interaction, it needs to be in place from the start. Adding mouse support later often means a lot of re-design work.
Setting a Price For Your Game
You have finished your game, it has passed the Beta Testing and it is looking pretty damn slick! So the next step is to get it noticed so people can play it but before you do that, you need to give it a value. Even if you intend aiming at the Freeware market, your game should still represent value.
If someone doesn’t need a program or game, the fact that you may have grossly underpriced it is not going to induce them to purchase or even try it. Psychologically a game with a price tag of $9 is likely to be perceived at better value than a similar game costing $1 or even nothing; if it is too cheap, there must be something wrong with it.
Users don’t care if you if you spent 100,000 hours developing your game or you need the money. They care about THEIR needs and the costs of alternatives for filling those needs. The two keys to pricing any program or game are the cost of alternatives and the value to the user. Note too that the price you set can become a benchmark for alternatives.
The Cost of Alternatives:
To do a sensible job of setting a price for your product, you need to know the retail markets for your product. Find out what other games of a similar type are selling for and compare your game to them in terms of quality, features and playability.
Value To The User:
For a game to be a success, it must have a large enough target audience, it must offer value to the player far in excess of its cost, and it must appear to be better and/or cheaper than alternatives. If there are many alternatives of a similar type, then your game must be greatly superior to alternatives (not just cheaper) to get people interested enough to favor yours.
In effect, your target audience is made smaller when your games niche is already dominated by highly successful games. Sometimes a programmer will price a program very low to encourage more people to pay for it. This strategy is fine if it is based on a like for like comparison with alternatives, but it is usually based solely upon desperation and/or lack of confidence. The strategy of trying to low-price a program is most often employed with low-value games or popular game types with huge target audiences.
It does NOT work.
Large numbers of people are simply not going to pay for low value programs, no matter what the price. Pricing has virtually no effect on the size of your target audience. If your game type is hugely popular with millions of competitors, you will be hard pressed to get it noticed at any price. Likewise, If you have a high value game, but a small target audience, you should keep your price up yet still giving consideration to the cost of alternatives. You may achieve fewer sales but overall gain a higher profit.
Charge for Value to the User, Not for Your Time:
If you are fairly new to programming and it took you a year to perfect your game, keep in mind that an experienced programmer or development team with a collection of sophisticated programming tools might duplicate (or better) your effort in just a few months. Price your product based upon the value to the user and avoid or play down the number of hours you spent.
People really do NOT care:
How long you spent on it.
What fantastic things you have put into it.
How clever you are.
They want a game which they enjoy playing and offers value to them.
Noel Dundas has been a software author for many years and launched his first full game for the PC in 2009. Such was demand for information on how to create addictive games he set up a website dedicated to showing how absolutely anyone can create a game with little or no capital.